By 2026, India’s retail industry will be valued at $1.4 billion. e-commerce market will grow to $120-140 billion by 2026.

Live commerce will vie with e-commerce in APAC. Live streaming is set to grow as it offers retailers an opportunity to bring their brands closer to the consumer.

India’s live commerce market is expected to touch GMV of $4-5 billion by 2025. YouTube is set to tap the live-stream commerce market in India where creators with 20000 subscribers will be able to tag shopping links to their videos and do live streaming. Amazon Live recently featured 150 creators who live-streamed and promoted products in-between their shows.