There is a decline in male modelling. The number of fashion shows using male models are fewer. The fashion designers have their own personal choice. Male models must have a height between 5′ 11.5″ and 6’2″. He should ideally be buff and lean. Many male models in India over exercise. They become too bulky for the designer garments. A new model gets Rs. 5000-8000 per day for ad films. An established model for ramp show charges Rs. 25000 to Rs. 30000 per show. However, the shelf life of a male model is very short — two to four years. Male models do not have as many opportunities as their female counterparts. There are problems of high cost of living in the cities, inappropriate demands by the designers, the required networking in social circuits, and image maintaining efforts. Reputed fashion weeks use female models and tend to pick only a handful of male models. There are alternative careers now available — vjaying, anchoring, rjaying which give a steady source of income. Male models can just have a fling with modelling. They do not have a relationship with it.