It entered the business in 1995 by setting up joint ventures with two partners-turned-franchisees Hard Castle Restaurants and Connaught Plaza Restaurants.

McDonald’s India is growing fast and plans to expand its outlets from 275 in 2012 to 500 by 2015.

They adopted a policy of glocalization — bring in its expetise in supply chains and restaurant operations from abroad and combine it with local requirement and culture.

The products and pricing for India were specially designed. They did not allow items with beef and pork. India is the first country to do so. Except fries, beverages, sandwich and the Filet-O-Fish, there is little in common between an Indian and a US outlet.

They practice here ‘ branded affordability.’ Some items on the menu cost Rs. 20. They focus on safe food and one-minute service. They focus on cost reduction.

McDonald spent six years and Rs 450 crore to set up a supply chain in India well before opening its first outlet.