Currently, the revenues of M&E industry stand at Rs.3,141,847 (2022) or Rs.3.1 trillion (Global Entertainment and Media Outlook, PwC, 2022-2026). The revenue is likely to grow at CAGR of 8.8 per cent and would reach Rs.4,304,011 (or Rs.4.3 trillion) by 2026.
OTT revenues currently stand at Rs.130512 crore in 2022. It is likely to grow at 14.1 per cent CAGR to Rs.210,32 crore in 2026. subscriptions will account for a major portion of this revenue — 95 per cent in 2026.
TV advertising is likely to grow at 6.3 per cent CAGR to reach Rs.43,410 crore by 2026. By then, India will be the fifth largest TV advertising market globally, after US, Japan, China and the UK.
Among all the segments, cinema will grow fastest at a staggering growth rate 38.3 per cent CAGR to reach Rs.16,198 crore by 2026.
The internet advertising market is set to increase at 12.1 per cent CAGR to reach Rs.28,234 crore by 2026. Mobile advertising will account for almost 70 per cent of this market. Display advertising dominates the mobile sector (say 90.7 per cent). By 2026, the share of display advertising on mobile will fall to 88.9 per cent.
The music, radio and podcast is expected grow at 9.8%. CAGR to reach Rs.11,536 by 2026. The recorded music industry is making steady progress. The live music industry remains small.
Newspapers and consumer magazines have advertising revenue of Rs.26133 crore in 2022, and this is likely to reach Rs.299,45 crore in 2026.