India has 300 million newspaper readers, 900 million TV viewers and 343 million people online. Despite this, the returns are not so good excepting a few listed newspapers. Still, as there is potential, every major media company has registered its presence in India.

India has a desperate shortage of screens. It could as well double the number of screens. If TV and films, two major components of industry, cannot reach their full potential in the absence of infrastructure, what one can say about the print and digital media. Media firms are being set up abroad, say Dubai or Singapore using the Indian talent to create large, scalable business.

The total amount of FDI inflows into the media was 1.61 per cent of the total FDI inflows between April 2000 and September 2015.