MX Player is a video streaming platform. It is run on advertising revenue. It decided to launch a subscription-based service called MX Gold, thus giving ad-free service to its subscribers. It has 200 million active users per month. It has been downloaded 1 billion times in October, 2021. MX Player was taken over by Times Internet in 2018. Chinese Ten Cent has too invested in this platform.

It releases original shows. They were north-based. It also offers international and regional content. The content is supported by the ads. It attracts rural audience not touched by the likes of Netflix or Amazon Prime. It is video-on-demand service. In 2010, it started gaming. Its revenue model is hybrid.