Naaz Building, Lamington Road, Mumbai

Naaz building at Lamington Road in South Mumbai houses a cinema hall and office of distributors of Hindi-vernacular films. The cinema hall is 55-year, old, and still services. The individual distributors doing business here compere with their corporate counterparts in Andheri. Film distribution in India is still patterned on pre-independence lines with Andhra Pradesh and its surrounding area called the Nizam territory while the Bombay territory comprises Gujarat, Maharashtra, Goa and parts of Northern Karnataka. For a while, distributors from-Bombay territory had to forgo the city of Mumbai, for which producers such as UTV and Eros, among others, preferred to negotiate directly with the Exhibitors. Even the asking price for distribution in Mumbai city was too high, and Naaz distributors could not afford such a high risk. The offices here are small cubby-holes, and the business model is low cost. VIP Movies of Bharat Shah shifted from Prasad Chambers to Naaz. Naaz is conveniently located. Corporate houses started raising the prices of movies in 2003. Prior to that, there were diamond merchants and music companies. High prices do not fetch profits for any one.

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