Natural diamonds are obtained from the depts of the earth and are the oldest things one could ever hold — born between 90 million to 35 billion years ago. In fact, they are miracles of time, heat and pressure. They had been making under very rare conditions and are shaped by nature. A few make it to light. Some pass-through rivers and are even out to sea. Still, they return their brilliance. Literally, their Latin name means ‘unbreakable’ — an apt metaphor for their resilience.

A diamond is characterized by four Cs — carat, clarity, colour and cut. However, what brings it to life is its ability to play with light — bends it and reflects it. It scintillates and that defines its beauty. However, cut and shape contribute to its visual presence much more than its size. Jewelers have recognized the importance of light in giving it an unmistakable sparkle.

On extraction from the bowls of earth and being processed, they reach heights of fashion. They are expressions of authenticity and permanence, in the ephemeral world. That is why we say diamonds are forever — just like love, legacy and time itself. They are passed down and held close.

They have ruled lifetimes and have celebrated many milestones. They are the most loving promises. They represent the best style.

India processes 90 per cent of the world’s diamonds. Their prices increase by 3 per cent every year. They are traceable from mine to market through blockchain technology. Beyond their beauty, natural diamonds support real people — miners, artisans and communities. Synthetic diamonds have witnessed a decline in value between 2015-2024 on account of mass production. Natural diamonds retain their rarity, prestige and long-term value. They represent moments, memories and carry bits of warmth from people who pass on them to us.

Natural diamonds never lose their light and meaning. They are a fragment of earth’s deep past and tell their own story.

They have witnessed most iconic moments not only for royalty but also for the everyday fashion.