Juhi Chaturvedi has written Vicky Donor narrating the story of a sperm donor. Sanjay Chouhan wrote Paan Singh Tomar. Rajat Arora wrote Once upon a Time in Mumbai and The Dirty Picture. Advaita Kala wrote Kahanni. Hindi films are star-driven, but all producers cannot afford the stars, and a massive budget. The market is opening up for small budget films. Here the driving forces are the story and dialogue. As John Abraham the producer of Vicky Donor puts if, ‘ Juhi Chartuvedi is the hero of my film.’ In a way a story can be told in a line. The way the story is written is of prime importance. The dialogue too plays a key role. Juhi recently wrote another good story — Piku.