Star’s mobile app is Hotstar. It has 16 million downloads and 50 million users.Its adoption is very fast. It has been launched in February, 2015. Sony mobile app is Sony LIV. It has been launched in 2013.Eros has launched ErosNow in 2012. Zee has launched Ditto TV in 2012. These apps are used to load preview of movies and TV programmes. You can see some full movies too.Bombay Velvet’s preview was available on Hotstar and Hanuman’s in Sony LIV.It is still difficult to measure the number of clicks the mobile ad gets or the banner gets.It is difficult to say how many views the ad hs received. This is too tactical and short-term.One has to consider the contribution to brand building in the long term.More than  three fourth’s of YouTube’s revenues and traffic emerge from professionally generated content.Digital ads are growing at the rate of 40 per cent. Its current revenue is Rs 4350 crore. India consumes on line videos — 60 million, and has a fast growing smart phone market — 70 million and growing.Of course, the tariffs of digital ads are too low.

India is still a TV market and will continue to remain so ( 800 million people watch TV). There are just 152 million people online. The market is heavily skewed in favour of TV.