Humans love to engage with moving images, and that makes videos omnipresent. Online video is changing the way companies in India interact with customers and drive business results. Viewers prefer real time raw action. Brands should leverage real time  authentic content. If viewers find amazing videos, they have a tendency to share them. A story can be told in multiple clips rather than in a long video. Interactivity can be added with GIFs, Vines and conversational video. Videos should be able to come to life with or without sound. Audio could be made optional. Half the video ad impressions are never seen , and marketers have to find ways to maximise returns on video investment. Brand should target the audience during key moments when it matters. You can utilise video to acquaint your consumers with your app.