The Government is considering to make social media and internet companies accountable for the kind of alogrithms they use to customrise the content after analyzing browsing history and profile of the users.

India could be the first few countries where the proprietary code could be subjected to legal oversight. The proposal could become a part of the Digital India Act. There could be provisions in the draft about governing the use of new age technologies such as AI, quantum computing and metaverse.

The intent is the prevention of the misuse of the data. The advanced algorithms could become the tools for misuse irrespective of the fact whether the data is stored locally or abroad.

It is proposed that a user will not be identified specifically from an anonymized dataset.

The proposals will be sent to the law ministry for review. The old IT Act will be replaced.

Social media will be asked to specify how they use the data collected. Such requests are to be backed by the law enforcement agencies through court orders Generally, Facebook and Twitter use news feeds based on location and interests. The algorithms could analyze swathes of data to create individual profiles. Here the browsing history, shopping history and demographic data is taken into account.