Aston Martin Lagonda is the British luxury car maker. Despite its strong brand heritage and high-performance vehicles, it has struggled with low valuations — roughly pounds 650 million or $841 million.
There were capital infusions from investors, and still Aston is burdened with debt. It has restructured itself repeatedly. It has gone bankrupt seven times in its 112 years history. It has burned cash since its IPO in 2018. There is mismatch between supply and demand, and this has led to a surfeit inventory of vehicles at dealerships. It sold 6000 vehicles last year (2024) and had pre-tax losses of pounds 296 million.
There were launch delays for new models. Production has been impaired by shortages. Its sports utility vehicle DBX has not been received with warmth.
It has slashed its car sales forecast by 1000 units. The US market too may deal a tariff blow on the company.
It cannot raise the prices of its models as easily as Ferrari. Its CEO Adrian Halmark, a former Bentley executive, is well-respected. He strikes the right notes. He has to deliver a supercar model with good value on schedule. It all depends on the demand for the new model.
Aston is selling its minority stake in Formula One team that bears its name.
In automobile industry, you get valuation on achieving high margins and sales growth quarter after quarter. Aston’s market capitalisation is barely 1 per cent of rival Ferrari. Aston Martin has to show the required discipline.