Advertisers are chasing the audiences who will ultimately buy their goods and services. There are celebrity twitters. They have a huge number of followers. The concept of paid tweets is fast picking up. Several actors, socialites and sports people charge anywhere between Rs.1 lac–Rs. 12 lac per tweet for promoting product launches, new restaurants, TV shows, vacations, weddings and spas. Tweeter as a company does not get any share. Several companies use the platform to promote products. Twitter’s main earnings are through banner ads. Data licensing is another source of revenue. As Twitter’s finances are under stress, it is just a matter of time before it finds a way to monetize this activity.