There are ads on mobile applications. However, this affects adversely the user experience. Some of these ads lead you to malicious or fraudulent sites.

The blocking technology is commonly used to filter all traffic through servers before it reaches the device. Kaspersky has innovated and patented a system and method of blocking advertising on computing devices. It works locally on the device. There is no speed reduction or battery drain. In other blocking methods through VPN, we come across these two disadvantages. This innovation makes use of DNS requests of IP addresses. It detects such requests to advertising providers. Such request to advertising providers are blocked. The ad pop-up is not displayed. It is being tested for further refinement. Ads will no longer mar our browsing experience.