Prop shops supply  the wherewithal for every creative idea. They offer everything from forks and spoons to antique furniture. They can make available mangoes in winter. The big three prop shops in Mumbai and Propability,  It Ads — a prop shop and Propaganda Co. Production houses prefer a small fee to rent props to buying them and later arrange for their storage. Props can be rented for as little as their cost price. Formerly, production houses carried an inventory of the usually required props, but later they were forced to dispose of the stock in the face of rising real estate costs. The ads shot today require a whole lot of contemporary props, very different from props used in the 1970s when ads carried only product-pack shots and demos. The props today should look realistic as well as aspirational. High-end props are requred these days in life-style ads and ads which use celebrity brand ambassadors. here the suppliers charge a high fee, and consider the item as sold if it is damaged.