QR (Quick Response ) Codes

Qr or quick responsive codes are the cousins of the bar code. They are mostly black-and-white and can be decoded by the camera-equipped smart phones.In fact the smart phone scans the message. The phone’s browser directs the user to the web sites, videos, text, geographic coordinates and ad campaigns.  This is an additional tool in the hands of the marketers.It is an engagement tool. QR codes are put on the product packs. They can also be put on the hoardings. They are used in the ads in print mediaIt is a message driver. They are used in in-store promotions. It is a fascinating way to engage with the young and tech savvy customers. Mint, Ford India, J&J, RIM have used QR codes. It is a cost-effective way of promotion of the brands. The content at the other end of the QR code must be captivating. There should be a QR code reader downloaded on the smart phone.Mostly high end phones have this software installed. QR codes are mostly used by high-end brands such as Dee Beers, Mercedes or BMW. It is not a mass market phenomenon.These codes can be incorporated in the design of a shop window to enable shoppers to pull up a whole host of product information.

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