OTT players so far offered movies and original content. However, of late there is increase in local content and content in regional languages. India, being a multi-lingnal country, there are many opportunities here. By 2020, almost 75 percent internet users will be from the rural areas, and they will consume data in local languages. OTT players commenced givimg content in Hindi and English, but have expanded beyond these two languages. OTT players have started investing in regional content production. Even focus is shifting beyond metros and so the growth in regional content will be exponential. Such content will bring local advertisers. There are different business models. The most used/abused model is AVoD model, SVoD, TVoD, which also includes freemium.