As e-commerce is gaining a foothold in India and expanding fast, the hunt for talent is vigorous. The existing players pay a chunk of senior executives compensation in ESOPs. Mostly, the compensation is long-term incentive driven. New entrants try to woo the small pool of suitable talent by giving a salary hike of 50-70 per cent. A digital marketing head is offered around Rs 50-60 lac, category heads about Rs 70-80 lac, operations/supply chain heads anywhere between Rs 60 lac to 1 crore. At the senior most levels, salaries may cross even Rs 6 crore mark.