The average short-video is 15-20 seconds. To finance this app, you require $100000 to $5 million plus. In short-video, tech is very important. The load time should ideally be not over one second. If it hits 3 seconds, the bounce rate is 30-40 per cent. (the rate at which people drop out). You require fast video delivery. There are issues of music licensing. The videos created are mostly of dancing and comedy. The language used is mostly Hindi. Technology and media firms are investing heavily in short-video apps. There are MX Player’s Taka Tak, Zee5’s HiPi, ShareChat’s Moj, Facebook’s Instagram Reel, and Inshorts’ Public.

These apps are great for bonding. India is a country of 700-plus districts. There are creators of short-video all across. If we estimate 100 creators in each district, the total number of creators could be 70,000.