Package A consisting of TV rights for India was won by Disney Star for Rs.57.5 crore per match (or a total of Rs. 23,575 crore for 410 matches over five years).
Package B for India subcontinental digital rights was won by Viacom 18 controlled by Reliance for Rs.50 crore per match (adding up to total of Rs.20500 crore.
Together, the rights have been bought for Rs.107.5 crore per match for the 2023-2027 cycle.
Package C of non-exclusive India digital rights of 18 matches was won by Viacom 18 of Reliance for Rs.2991 crore.
Package D of the rest of the world was won by Viacom 18 and Times Internet for Rs.1324 crore. It consists of reserved rights of T-20 tournament. Viacom 18 took home the rights of digital and TV for Australia, South Africa and UK markets. Times Internet acquired the mandate for the US and Middle East, North Africa (MENA) regions.
Thus the three winners are Disney Star, Viacom 18 and Times Internet.
The BCCI thus earned Rs.48,390 crore in 3-days IPL auction . Their analysts were expecting the e-auction target to be Rs. 50000 crore.
TV advertising rates will reach over Rs.20 lac per 10 second to break even based on Disney Star bid.
After the bidding, the per match value of media rights sitting in packages A to C stands at Rs.140.74 crore. The per match value of package C of 18 matches is Rs.33.2 crore.
IPL is now second only to the American National Football League (NFL). However, NFL operates in a much bigger market, a much dynamic market. Indian M&E market is not as big as the American market. This is a cause of concern. IPL may not leave enough profits for the bidders. Though content costs are shooting up, advertising and subscription revenues are not keeping pace with it.
Half of Rs.48390 crore would go to the eight original franchises. The other 50 per cent would be shared among the players and state associations. State associations will get 70 per cent of that money. It will enable them to develop infrastructure, and facilitate progress at the grassroots. BCCI will hike pensions of former cricketers and umpires.