Movies are being shown on OTT channels such as Netflix or Amazon Prime. Thus apart from cable and satellite rights, these days even the digital rights of the movies are being sold. It has emerged as a new distribution channel. Movie premieres play an important role in the overall content catalogue of the OTT channels. It may be inferred that this may affect acquisition costs of the satellite rights. This is not true . Big budget films still get high viewership on TV and they are key to programming. The reach of TV is much higher than that of digital. Digital provides higher monetisation for the movie producers. The footprint of digital streaming and cable TV is incomparable. The scale on which satellite channels and advertising operate is far higher than anything OTT can offer.