The Mumbai Samachar is a popular Gujarati daily newspaper which sells 2 lac copies everyday. It has retained its old masthead and layout. It is accessible and affordable to a vast majority of people. The front page ads are small. The editorial style is not literary. It has a good reach amongst cash-rich urban Gujarati population. It was started in 1822 as a Gujarati weekly. Then 10 years later, it became a daily. Muncherjee Cama, the grandfather of the present director bought this paper from Belgamvala. It has an existence of almost two centuries. The Camas emphasize value for money. It is reasonably priced and the Camas are averse to to raise its price. The production process has been modernised, though not the layout and the editorial style. Its commerce section is its greatest attraction.