TV first appeared in India in Delhi in September, 1959. In 2009, it completed its golden jubilee. It reappeared in 1965 in Delhi with a daily transmission. It spread to other cities including Mumbai in 1972. Till the late 1980s, DD was the only broadcaster. In the early 1990s, satellite TV came in the wake of the Gulf War. Zee TV was launched in 1992. Many more satellite channels were launched thereafter. Currently, there are 500 plus channels. We have a whole bouquet of TV channels — General Entertainment Channels (GECs), news channels, music channels, kids channels, religious channels, movie channels, sports channels and so on. The choices are on the rise. There is too much of fragmentation of viewers. The numero uno position of DD was surrendered to Star and then to Zee and then to Colors. The position keeps on changing. The channels have introduced daily soaps and reality shows to retain viewers. Regional channels too have picked up. The television rating points (TRPs) of the programmes are important for the advertisers. Apart from ad revenues, channels are also trying to tap other sources of revenues — SMS contests, syndicated programmes, placement of ads and pay channels. The set-top-boxes (STBs) after digitalisation and DTH – Direct to Home transmission have made distribution transparent. Most ad revenues is attracted by the GECs, followed by the News & Current Affairs channels. part from FMCG products, TV ads attract telecom, auto and finance ads.