This campaign was launched by United Colors Benetton. It consists of the doctored pictures of world leaders such as the US president Barrack Obama, Chinese persident Hu Jintao, the the French president Nicholas Sarkozy, Germany chancellor Angela Merkel caught in a liplock. One of the ads in the series showed Pope Benedict XVI kissing Ahmed-al-Tayeb, the grand sheikh of al-Azhar mosque in Cairo.It was later withdrawn. The idea was to spread the message of love. Previously benetton had an ad of a nun kissing a priest. It blends well with the brand imagery of being radical and bold.