Just like a blog, one can set up a web comic. One should decide its theme and whether it would be episodic or a new story every time. The ideas must be jotted down. The visuals could be drawn on paper and scanned. They could be just squares and circles or 3D. The content matters. Some sites offer pre-designed characters andand speech bubbles. One has to get a blog such as WordPress, Blogger etc to post the web comic. One can get a unique domain name as an alternative. Once sufficient material is uploaded, the comic blog can be promoted.
In yester years, syndicated masterworks such as Bill Watterson’s Calvin and Hobbes, Gary Larson’s The Far Side and Charles Schulz’s Peanuts were part of many Americans’ Sunday mornings. This is replaced by online comics such as Oatmeal, Saturday Mornings Breakfast Cereal and xkcd. Though funny pictures on Internet have been drawn as long as the Net existed, it was in 2012 that National Cartoonists Society recognized the online work. They also market merchandise. The business model is still difficult to pull off. It is difficult to maintain credit for the work.