There is a long-running rivalry between Windows PC and Apple’s Mac. This will grow further on account of AI-powered chips resulting into more efficient performance. Microsoft is looking forward to bringing real competition back to the Windows versus Mac.

AI-powered Microsoft PC called Copilot PC. These machines will be more powerful and 58 per cent faster. (than Apples MacBook Air M3). The new hardware will start at $1000. They will be ready for shipping from June 18, 2024.

Apple is trying to catch up. The company is placing high-end chips in cloud-computing servers created to process most advanced AI tasks coming to Apple devices. AI-related features will be processed directly on iPhones, iPads and Macs.

Microsoft is leveraging its tie-up with Open-AI to pioneer an early entry into generative AI. The government officials are likely to examine whether this impinges on competition or whether these should be regulated as mergers. According to Microsoft, the tie up is stimulating competition rather than suppressing it.