Generative AI has affected visual representation — it has become dynamic and tailored. DALL-E and Midjourney create unique graphics based on learned patterns. It quickens production and makes visuals personalised.
With AI capabilities, fashion firms create virtual models. The commercials shown are tailored to target audiences. That enhances the conversion rates and loyalty.
Owing to generative AI, creatives are made faster. These make campaigns adaptable. The visuals can be modified in real time in response to consumer feedback and trends prevailing.
Fashion industry has been affected — there are provisions of AR features and virtual try-ons. Interactivity affects buying experience. Customers can try on clothing digitally in virtual fitting rooms.
Generative AI also affects visual storytelling. Marketers can create immersive stories.
As AI develops, we can have virtual and real-world graphics. Interactive Flat Panels (IFP) and generative AI are synergistic. There would be tailored presentations. AI can be integrated with technologies like AR and VR to give immersive experiences.
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