Pocket FM is audio platform launched in 2018, which provides a TV-show like content in audio. The episodes are 10-minutes byte-sized and offer serialized fiction. It has all the elements of cinematic experience such as voice acting, sound effects and a background score.
In 2020, the consumption time per user per day has increased from 30 minutes to 120 minutes. The first viral show was Kitni Mohabbat Hai commanded a million downloads.
They experiment with different pivots to find the product-market fit. They got investors after reaching a target of 1000 users. It has now 200 million users globally and has successfully expanded into the US market. Currently, 73 per cent is their revenue come from the US and 5 per cent from Europe. Their seven audio series have joined the Rs.1000-crore club.
Their aim is to empower creators to reach their audiences without gatekeepers.
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