A Finnish company markets these smart rings. It is a health-tracking wearable with a generative-AI-powered- advisor. The other wearables track health, but they do not guide us to make sense of the data. Oura Ring leverages generative AI to make sense of the data. There are alerts on the symptom radar. You can open AI advisor and ask it to interpret the alert.
Many C-suite executives and celebrity users have been spotted using Oura Rings. It is estimated that by the end of 2025 the rings will generate a revenue of $ 1 billion — double the revenue generated in 2024. Oura sells 5.5 million devices. It has market valuation of $ 11 billion. It has tied up with US military.
Oura tracks sleep pattern. Some users have poor sleep score — it is demoralizing for them. They can stop wearing the rings. The growth of wearables slows down. AI advisor can counsel the users and encourage them to continue its use. There could be ways to make the rings more proactive. The users, on an average, interact with the AI advisor thrice a week. The advisor is empathetic.
Rivals may not have AI advisor, e.g. Fitbit and Apple. MIT studies indicate that the addition of AI advisor makes the devices more useful.
The wearables quantify the human anatomy, but these statistics must be explained. These keep the users engaged.
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