The lead actors and actresses of romantic comedies — a genre of movies that survives by the empathy — did appeal to the audiences. Still of late, the theatre releases of Hollywood Studios have fewer romantic comedies. Netflix releases several romcoms. Yet none of the subscription-platform’s releases matched the theatre-released golden age romcoms. These days the audience is scattered across so many platforms. Theatrical releases bridge the gap by turning movies into memories.
Traditional studios had incentive to release romcoms in theatres. These movies were smart bets. They had a receptive audience. The budgets were reasonable. Rest of the mainstream movies had high production costs on account of special effects. Romcoms were bargains because the only investment was in talent — likeable stars, intelligent writers and capable directors.
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