India’s advertising industry reached in 2024 Rs.101,084 (6.3 per cent growth). In 2025, it is expected to reach Rs.107,664 crore and in 2026, it will cross Rs.115,000 crore (CAGR 6.87 per cent).
India’s digital advertising outpaced all other media to reach a market size of Rs.49,251 crore in 2024 (21.1 per cent growth). It currently accounts for 49 per cent of the ad market. Digital advertising is likely to reach Rs.59,200 crore in 2025 (20.2 per cent growth).
TV and print account for 28 per cent and 17 per cent growth of advertising pie respectively.
The top five categories in terms of ad spending are FMCG (31 per cent of the total), e-commerce (15 per cent), consumer durables (7 per cent), automobiles (6 per cent) and government (5 per cent).
Traditional media such as TV, radio and print will continue to grow, although at slower pace.
(Dentsu Digital Advertising Report)
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