Advertising, Sales and Promotion Management – Under Revision

I wrote Advertising, Sales and Promotion Management book for the first time in 2001.Since then it has been revised five times and has seen eleven reprints.I am revising it for the 6th time. It cocers the entire communication mix a company uses — advertising, sales promotion, direct marketing, PR. It also details the various media used in advertising. It covers face-to-face personal selling and sales management. It is a popular book and is available on all e coomerce sites in India and abroad and is available at all important book stores.