Even Fashion Weeks take place in the digital space these days. The catwalks are embedded into several digital monitors. The clothes showcased could be non-existent. These are displayed by avatar models. So many emerging designers participate. They each create virtual designs on AI software such as Midjourney. It is an Immersive and innovative fashion experience.
AI is redefining creative processes and customer interaction. Generative AI has the potential to affect the entire fashion ecosystem by leveraging technology to help create better designs, by reducing marketing costs and by personalizing communications, and accelerating the processes.
AI models are being created, and they are trained on the basis of several years of archive. The trained model understands the DNA of an artist. The model can be used to create new collections.
AI is revolutionizing the approach towards creativity in fashion. It makes the artists smarter. AI is a highly intelligent assistant. The artist focuses on art aspects, and AI handles data analysis, trend predictions and other time-consuming tasks.
AI can help the artist visualize how fabrics will drape and move. Time is saved. Materials are saved. And a prototype is created.
AI is great help in understanding and forecasting fashion trends. The artist can exploit new market opportunities.
Of course, craftsmanship remains central in fashion industry and cannot be replaced. The feel of a hand embroidered stitch is unique. The feel of the fabric too is vital. Technology is a great help, but there will always be place for human spirit and creativity that breathe life into the fabrics.
AI at best is a muse. It is not a threat. AI can handle routinized work. It is not meant to overshadow the artisan’s work. Rather, AI complements an artisan’s work.
AI is great facilitator in marketing. It can create future catalogue shoots and e-commerce visuals for upcoming collections. It is also a cost saving tool — virtual samples and collections. It improves supply chain efficiency. It gives access to audience reach — identifies target audience.
AI will democratize fashion design by making it accessible to emerging talents and consumers a like.
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