In 2025, digital ad spending is forecast to increase by 5.8 per cent (Dentsu Global Ad Spend Forecast report). The rise is attributed to AI-driven surge — AI placements of advertising. The report estimates that global advertising market will grow by 6.8 per cent year-over-year in 2024, closing at $ 772.4 billion.
America will lead the global ad spend in 2025, with a 6.3 per cent increase driven by digital and streaming investments. In EMEA, the growth is projected at 5 per cent supported by digital performance in the leading markets such as the UK.
Digital advertising will be the fastest growing channel, with a projected 9.2 per cent increase in 2025 and a CAGR of 8.8 per cent through 2027. By then, digital ad spend is expected to reach $ 513 billion, accounting for 62.7 per cent of the global market.
Algorithmic media capabilities provide an unprecedented opportunity to connect with consumers in more personalized and meaningful ways.
Social media advertising is projected to grow by 8.7 per cent in 2025, with a CAGR of 7.8 per cent through 2027.
Online video advertising is expected to grow by 8 per cent. Programmatic advertising will see an increase of 11.1 per cent in 2025, accounting for more than 70 per cent of digital ad spend with a CAGR of 10.9 per cent through 2027.
TV advertising will see a modest growth of 0.6 per cent in 2025. Connected TV will see the major growth due to ad supported streaming. Broadcast TV continues to decline (-2.5 per cent).
Leave a Reply