AI will affect the advertising field by making ad campaigns targeted and personalized. Some instances where AI will affect advertising follow:
Personalized recommendations: Algorithms powered by AI continuously analyze consumer preferences and behaviour and accordingly offer personalized ad recommendations.
Chatbots: Chatbots and virtual assistants would answer customer queries, engage with the customers, provide them guidance and information.
Predictive analytics: Predictive analytics could be leveraged to get the most out of their strategies.
Programmatic advertising: AI-assisted programmatic algorithms would analyze user data and behaviors and make real time bidding decisions. It ensures precise targeting of the ads.
Dynamic creative optimization: AI assists to create personalized messages in the light of user attributes and behaviour so that the content resonates with specific interests of the audience.
Fraud detection and prevention: ML identifies patterns in the data to identify fraudulent activities.
Voice search optimization: There are voice-activated devices. AI optimizes ad content for voice search.
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