Google’s search engine used to list the relevant sites in response to queries of the users. The response was instant. However, with the arrival of AI, the user behaviour changed, People put questions, and expected the answers from the searches. At the same time, they used to evaluate whether it is worth putting the questions. Google introduced AI overviews and the interaction of people with their searches increased. Still, the basic searches satisfied most people, and AI mode was preferred for harder questions or follow-up questions. There is more overall searching.
People expect a great response, and frame only one question. The response leaves them more curious to ask more questions. They then dive deeper and ask further questions. The clicks to web pages when AI overviews exist are of higher quality. People engage more.
Google’s proven business model works. AI overviews are used by 1.5 billion users each month. They are part of the main search experience. The ads grow more relevant, and websites become more hyper relevant. Questions become more specific. The choices increase, providing more opportunities for the ads.
AI overviews were rolled out a year ago. It will be upgraded. New features could be introduced — when images improve the usefulness of the response.
The response time is important. If there is delay, people get annoyed, and it affects the searches. The speed is getting better over time.
People move to AI mode for a lot of their queries. DeepSearch is a tradeoff. AI mode takes a question and splits it into different topics. It issues a bunch of search queries. That works for many users. However, the research-based queries can wait for a few more seconds to get an in-depth response. Gemini has been invested with Deep Research. AI mode will have new capabilities.
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