Big Tech such as Facebook, Google and OpenAI are making their claims in the area of AI and generative AI. Apple so far kept silent. Its CEO now declares that Apple is doing intensive research in this area, including generative AI. It is reflected in the R&D expenditure the company is doing — this year so far it has invested around $23 billion in R&D. Apple may put in the market an LLM on the lines of ChatGPT, and may call it AppleGPT. All eagerly wait for AI-assisted Apple products.
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