Author: Shabbir Chunawalla

  • Art Heritage

    Art Heritage is the Delhi-based gallery established in 1978 by the theatre personality and art connoisseur Ebrahim Alkazi and his wife to promote photography as an art form. The Alkazis are known for their huge private collection of over 85,ooo images of the 19th century. Photography has come of age. Photography has evolved from being just documentary to an art from like a painting. Theses days photos have become a mass medium. Photographers have to think how their work is different from a common man’s click. As an art form, photographers need not show just harsh realities of life. They should diversify in more areas.

  • Clinical Trial Approval Process : Proposed Online Model

    The DCGI is planning to shift the process of approving clinical trial applications online. Each trial will be assigned a unique identity number. Pharma companies, ethics committees, doctors/investigators responsible for trials would regularly update information on the online database. It is expected to put the details of the patients, severe side effects they may suffer and compensation paid to them. A regulator may seek additional details.

    The details about the indications for the drug, the disease it seeks to cure will have to be uploaded.

    The details of the investigator or doctor conducting the trial, the details of his team, the site of the trial and whether such trials are being conducted in other parts of the world will be given.

    The details of the targeted patients group will be given. It is to be informed whether any vulnerable groups such as children,pregnant women, nursing mothers are participating in the trial.

    There should be a disclosure regarding the composition of the ethics committee, their meetings and proceedings.

  • Iconic Photograph of Annie Leibovitz

    The most iconic photograph of all times  — a naked John Lennon clings like a foetus to Yoko Ono on the cover of Rolling Stone magazine after Lennon’s death. This photograph was conceptualised by portrait photographer Annie Leibovitz. She is the recorder of celebrity persona. It is hard to say  whether Leibovitz began recording history before she became a part of it, or the other way round. She maintains that to photograph someone with any degree of authenticity is to understand their life, and what makes them click. A documentary has been made on her life.

  • Edible Packaging

    There is a huge amount of packaging waste. Several groups are working on creating wrappers and containers that are edible, soluble and with flavour. You can drink coffee from a cup and then eat the cup itself. A cocoa packet can be put into hot water and its casing dissolves. Edible packaging is inspired by nature  — see how we munch through apples and grapes which are encased in protective layers.

    David Edwards, Harvard, has created WikiCells  — a skin that combines small particles of dried fruit, chocolate shavings or other edibles. It is held together by electrostatic force. Monsolo, an Indiana-based company, is making a similar film using polymers. Loliware, NY-based firm has moulded edible biodegradable cups from natural pectins and cane juice, and they are infused with flavour. Eventually, all packaging should be eligible.

  • Murdoch’s Media Empire

    News Papers

    Britain :

    Downmarket — The Sun

    Upmarket — The Times

    US :

    Downmarket — New York Post

    Upmarket — The Wall Street Journal

    Australia :

    Downmarket — The Daily Telegraph

    Upmarket — The Australian

    TV Channels

    Britain : BskyB

    US : Fox News, Fox Network

    Asia : Star

    Movies :

    20th Century Fox — Producer of Avtaar and X-Men

  • Rating of Movies

    According to the American Motion Pictures Association :

    G : General audiences. All ages admitted.

    PG : Parental guidance suggested. Some material may not be suitable for children.

    PG 13 : Parents strongly cautioned. Some material may be inappropriate for children under 13.

    R : Restricted. Under 17 requires accompanying by adults.

    NC 17 : No one under 17 is admitted.

    According to The Indian Censor Board :

    U : Universal.

    U/A : Children below 12 have to be accompanied by adults.

    A : Restricts exhibition of the movie only to the adults.

    S : For particular groups, e.g. doctors.

  • Fusion

    In the context of advertising, fusion is a blend of the product/brand and the message. A fruit juice centre can show a healthy kid consuming their products. Still, there is no fusion, as the kid and the product are different. However, if you turn the juice centre into an apple, the fusion is complete. The greater the fusion, the more the creativity.

  • Clinical Trials for Drugs (Medicines)

    A clinical trial is a series of test treatments that are necessary to perform before a drug or chemical can be allowed to enter the market.

    The clinical trial has three phases. They are conducted by the principal investigators ( PI ) and sponsored either by a pharmaceutical company or through an academic institution or private group of individuals.

    Phase I

    A drug is administrated to a small group ( 20-80 ) of healthy individuals to assess its safety. This is done after the substance is tested on animals to examine how humans react to it.

    Phase II

    Her the group is somewhat larger — 100 to 300 patients. They are given a drug to test its efficacy and examine how it is treating the ailment for which it is intended.

    Phase III

    It consists of giving the drug to a much larger group of patients ( 1000 — 3000 ) to verify its safety and therapeutic effectiveness and compere these to the result from existing treatments.

    Data from patients’ blood tests and other exams is regularly collected  in all phases to corroborate findings.

    Contract Research Organisations ( CROs )

    Pharmaceutical companies often farm out trials to clinical research organisations, also known as contract research organisations ( CROs ) . The CRO first conducts a feasibility survey of potential doctors who might participate and then determine which ones, how many will be involved, as well as the number of test subjects.

    Approval applications are made to the regularly bodies —

    • the Drug Controller General of India ( DCGI )
    • the Central Drugs Standard Control Organisation ( CDSCO )
    • ethics committees of all hospitals involved in the trial.

    After getting approval for the trial, all personnel involved are trained in protocols.

    The patients are informed of potential risks and their consent is obtained before commencing the procedure.

    The Drug and Cosmetics Act , 1945 has been amended to reflect rules that define new drug and clinical trial and outlines the necessary steps to obtain permission to import and manufacture new drugs and fixed dose combination in India.

    A drug that has not been developed in India (developed in a foreign country ) cannot be tested on humans for the first time in India. It means Phase I trial needs to be conducted in the country of its origin. Then only permission is given for trial in India. Thus largely only Phase II and Phase III studies are conducted in India. This safeguard is to prevent Indians from becoming guinea pigs.

    Compensation of Participants

    These rules were framed by the Ministry of Health and Family Welfare on 30th Jan.2013 and were notified in the Gazette. In case of injury to the clinical trial subject, he/she shall be given free medical management as long as required. If the injury is due to the clinical trial itself, the subject is eligible for additional financial compensation. The issue in the industry is who pays and how much.The rules say clinical trial sponsors are liable to pay medical expenses for a subject even if he/she is injured in an accident or a mishap that had nothing to do with the trial itself.

    In the West, there is insurance for most trials where the patient files a claim. In case of India, regulators expect sponsors to  ‘procactively’ provide compensation.

    Placebo Treatment

    Administrating a placebo to show the effectiveness of the actual drug has come under scrutiny. It is considered unethical, and sponsors are compelled to compensate the placebo group for any untoward events.

    Serious Adverse Events ( SAEs )

    These comprise injuries or adverse reactions that trial subjects experience. They are supposed to be reported to the DGCI within 24 hours of its occurrence. Here the possibility of the subject not informing the PI of the adverse event or his taking treatment at another doctor/hospital has not been taken into account.

    Size of the Clinical Research Industry

    It is estimated to be $ 250-300 million.

    Manpower Employed

    It employs up to 15000 people.

    Ranjit Roy Choudhury Committee, 2013 Recommondations

    • All principal investigators (PI ), hospitals, institutes, ethics, committees associated with clinical trials must receive accreditation.
    • Do away with the New Drug Approval Committees ( NDACs ). These 12 committees function under DCGI. Replace these by a single Technical Review Committee.
    • Audio-visual recording of every subject’s informed consent.
    • Sponsor’s liability to compensation restricted to SAEs that are related to the use of drug or placebo or the drug’s therapeutic inefficiency.

    OAI, NAI, VAI

    FDA conducts inspections and verifies study data. There may be OAI or Official Action Initiated or NAI — No Action Initiated or VAI — Voluntary  Action Initiated.

    ACRO

    It is the Association of Contract Research Organisations of India.

    Good Clinical Research Practices ( GCPs )

    There are formulated so as to make CROs conform to GCPs.

    Clinical Trials

    India’s share of global trials is only 5-10 per cent, but the share is going up. After China, India is the most preferred destination for clinical trials thanks to its native patient pool, faster enrollment and low cost. The US and Euorpean companies are outsourcing their work to India to curtail their R&D costs. It saves them 30-50 per cent in costs.

    The outsourced components are :

    • big data management of clinical trials.
    • stability studies
    • toxicity slide preparation and evaluation.

    Manpower Required in Clinical Trials

    • Trained medical/dental investigators and co-investigators in charge of administrating new formulations.
    • pharmacology, pharmacy, life sciences and biotech graduates to facilitate the studies by managing the clinical sites.
    • clinical trial co-ordinators ( CTC ) for procuring patients.
    • Clinical research associates ( CRA ) who are essentially data and site monitors.
    • clinical data managers.

     

  • Mumbai and Maharashtra Cinema Halls

    Once upon a time, Mumbai had 130 cinema halls. In the course of time, 50 halls have closed down and 80 are still operational. Out of these 80 halls, almost 15-20 halls are in dilapidated condition, and can close down anytime. There is an Association of Single Screen Theatres.

    Cinema Halls in Maharashtra

    Previously there were 1400 cinema halls in Maharashtra. There are now 565 cinema halls. Some halls are 70-75 years old. The redevelopment laws are very stringent. There should be a hall of at least 300 seats with a separate access in the redeveloped property. The land for cinema halls has been reserved in development plans of the city. The exit is not easy for the halls.

  • Radio

    Roy Mukherjee, formerly with Radio Mirchi, and now radio consultant quotes a dialogue from a book she was reading.
    Radio Guy : Radio stretches your imagination.
    TV Guy : And TV doesn’t ?
    Radio Guy : It does.By 21 inches.
    Radio is the exact opposite of the ad industry in archiving and shocasing its work. Radio work is live and biodegradable. They produce so many spots a month in house, with teams dedicated only to creatives who do not handle any programming duties.
    Radio is a writers medium.Radio has the audience of one —  you are talking to one person.
    Most of the radio spots which win awards hava single voice.The voice is backed by a brilliant script. Two voices are a rarity.