Author: Shabbir Chunawalla

  • Trailers for Promoting Movies

    In order to promote movies, trailers are made lasting for 2-3 minutes for theatrical release and 10-30 seconds for television. Generally, there are 1 or 2 theatrical trailers and 8-10 TV promos. The TV promos consist of song promos and dialogue promos. Trailers are loaded on YouTube, and are released simultaneously with the theatrical release. They may get millions of views online. To begin with, trailers in the 1990s and early 2000s were cut by filmmakers themselves. Today a trailer is a complete advertising package which is cut by a specialist. A film editor cannot do this specialist job. There are specialist agencies to cut trailers. The trailers create a sense of expectation from the movie and drive the audience to the theatre. The potential audience has to get the feel of the movie in 2 minutes. Slick and crisp editing is a pre-requisite for a successful trailer. Filmmakers use between Rs 3 and RS 25 lac on trailers and promos. Trailer makers earn a profit margin of 25-30 per cent.

    Work on trailers start six to eight months before the release of the movie. A good trailer must be accurate too. If there is disconnect between the trailer and the movie, the movie may flop. The history of trailer making is as old as 100 years. Hollywood studios in 1913 started screening clips of their upcoming movies. In India, Prime Focus and Trigger Happy are the two major players in trailer cutting.

  • Long Term Evolution — LTE for Broadband in India

    There are two versions of Long Term Evolution :

    • TD LTE
    • FDD LTE

    India has chose TD LTE, though equipment and device manufactures are currently aligned with FDD LTE. The US, Japan and some European nations have chosen FDD- LTE for their broad roll out. Now if China too selects TD LTE, India may not be in trouble. Otherwise India may face problem. China has invested in a home-grown technology TD- SCDMA.

    Broadband Wireless Acess (BWA) has two major divisions —

    WIMAX or Worldwide Interoperability for Microwave Access for which Intel is at the forefront. It has two divisions — fixed wireless and mobile wireless.

    LTE which is called Long Term Evolution. Companies like Qualcomm, Ericson and Huawei have adpoted LTE.

  • Fashion Communication

    Fashion technology does not end with the stitching of outfits. These outfits must reach the target audience appropriately. Fashion communication plays a role here. Fashion communication includes graphic design,Fashion journalism, visual communication and sales, styling, photography, advertising, public relations, space design and so on. We do need fashion communicators in the show case layouts where outfits are displayed in malls and boutiques, fashion shows, advertising of outfits in print media etc.

  • Non-Traditional Media — Lavani, Nautanki and Mujra

    Lavani

    It dates back to the 16th century. It is a folk dance native to Maharashtra, Karnataka and Madhya Pradesh. Surprisingly, its origin lies in Kathak. Traditionally, it employed all the nine ras. However, in the 18th century it was dominated by sringar, virah and anand ras. Its core has become erotica. The emerging middle-class did not accept it fully in the last century.

    The lavani performance is not conducive to safety. The stage is often set under a canopy. The audience is not always well-behaved.

    Nautanki

    To begin with, there was ras-bhagat tradition which recited the lives of gods. In the 19th century, Nawab Wajid Ali Shah, Awadh initiated rahas with famous Inder Sabha enactment in 1851. Awadh later became a centre for popular commercial called Nautanki. It was later patronised by akharas. Khoone Nahak depicted Jallianwalla Bagh massacre in 1920. Zulmi Dyer apperared in 1922. A standard format of Nautanki evolved —

    • a prayer sung by the cast
    • sutradhar (narrator) introduces the theme briefly
    • narrator stood at all four corners of the stage so that nobody  misses the essentials of the play
    • intervals with a joker
    • music in-between
    • play

    The villages provided audiences for nautanki. The travelling troupes visited villages.It had the energy, audacity and speed. By the late 19th century, Kanpur emerged as the main centre for nautanki. The industrial workers constituted the audience. The musicals were becoming melodramatic and raunchy. Most nautanki women belonged to courtesan communities such as Kalbeliyas, Bedias and Nats. In Independent India, though nautanki initially slowed down, its music migrated to Hindi film industry, e.g. Mohey Panghat Pey  in Mughal-e- Azam. Gulab Theatre has emerged as an authentic nautanki company. Ranjit Kapur, Annu Kapoor and Raghubir Yadav are products of nautanki. They strayed into cinema.

    Nautanki is an operatic tradition, combining humour, farce and melodrama. They sing everything, including the dialogues. Originally, the show would last 10-12 hours across North India. Nautanki obeys the demands of the audience. Artists must have a strong voice and be fearless in approach. Hindi films have dance and song sequence. Its roots can be traced to this form. Salman’s Dhink chika or Bipasha’s Beedi jalaile reflect the obvious influences of nautanki.

    Mujra

    The tawaifs  practised mujra. Once they were considered the keepers of culture and high etiquette. They flourished under the patronage of the Mughal empire. Mujra reached its peak in the 17th century. Artists doing mujra were court entertainers in North India. They did a lot of riyaz. The knowledge of Urdu was essential. It was expected that they appreciate the works of Ghalib and Rumi. Later the coutesans were relegated to the kothas. The downfall began with the dissipation of royalty under British rule, and the eradication of the zamindari system. The middle-class equated the artists with prostitutes. Hindi films portray the mahaul of the mujra world of yester years — those huge spaces, those chandeliers, expensive dresses, the jewellery.

  • Revision of Film Script

    A movie being a team effort does attract people of diverse backgrounds and they keep on learning what they do not know. A story of a film unfolds more visually. Cinema is more about images than language. Ultimately, it is storytelling through images.

    It is possible that the script undergoes several revisions before the film is made. It is not a bad thing. Some ideas emerge when the director and writer sit together. A script that is too long will be shortened by the director. Sometimes the actors convey differently what the writer has in mind. Script may be revised by the original writer or by the script doctors.

    Bruce Beresford is planning to make a film on  Indira Gandhi who stood up to Yahya Khan and took the bold decision of military intervention in the then East Pakistan which later became Bangala Desh. Tentatively it is called Birth of a Nation. Bruce received the script by email and read it and sought clarifications and put questions while responding. The script he read was its 27th draft. The first draft was written by Krishna Shah in 1986. He was the producer of Shalimar. This illustrates the substantial revision work some scripts entail.

    If the script writer wants to exercise more control, then he has to assume the role of a director too.

    Screenwriting is a craft that can be learnt just like carpentry and car repairing.

  • Colour TV

    The camera lens sends light to a set of special mirrors, which reflect light of a given colour but allow through other colours. The light is thus split into its components of red, blue and green. These are taken to separate camera  tubes, which produce signals from each of these colours. These are processed in terms of brightness, hue and saturation. These three signals are broadcast on one carrier wave. At the receiving end of the TV set, the three signals are separated and processed to  reproduce the signals for red, blue and green.  These are applied to three guns in one CRT. The screen is made up of thousands of phosphoric dots, each one third of which emit one colour. The dots are arranged in groups of three, one for each colour. There is a perforated metal mask between the dots and the screen. There is alignment between the perforations with each triangular group. The respective guns fire at respective dots. Thus the scene is reproduced in its true colours.

  • TV Transmission and Receiving

    A transmitter sends continuous elecro-magnetic waves. The continuous wave is called a carrier wave. Its frequency is very high. ( It alternates rapidly .) Its pattern is constant. The another entity is the picture-worm from the  caesium cells. Both these go through a modulator. It superimposes the worm shapes over the carrier wave. It is further amplified. It is sent as a signal.

    At the same time, another modulated carrier wave leaves the transmitter carrying sound. Its wavelength is different from the video transmission. Thus they do not disturb each other.

    At the receiving end, the picture-worm activates a thin electron beam of varying strength in the CRT of the TV set. It strikes the fluorescent screen at the front of the tube to make a tiny dot glow. It traces the first line and then next and next from left to right till the set has received the whole picture and then begins the next one. These pictures move so rapidly that our eyes perceive a stream of them merging into a continuous motion picture.

  • Audio Transmission

    A camera turns pictures into electricity. At the same time, a microphone turns sound into electricity Both audio and video arrive at the same time at the receiving end. In the microphone, sound vibrates a thin metal plate — a diaphragm. This creates a set of impulses which go through many stages of amplification, and finally reaches transmision.

  • Wavelengths and Frequencies

    Electro-magnetic waves can be measured in terms of wavelengths and frequencies. The distance between the top of one wave and the next is called wavelength. The number of waves that radiate from a centre every second is called the frequency. Frequency is measured in cycles per second. A cycle is one backward and forward movement of alternating current ( which makesup electro-magnetic waves ).

    High frequency is a lot of cycles per second, low frequency is fewer cycles per second.

    Frequency wavelength = speed of light. High frequency goes with short wavelength and low frequency goes with a long wavelength. This is so because electro-magnetic waves travel at the speed of eight.

    It is usual to refer low frequencies in terms of wavelengths and high frequencies in terms of frequency.

  • Persistence of Vision

    Let us be clear that the picture we see on the TV screen is not really there at all. Had we slowed down the whole process at a given point of time, there would be one speck on the screen. It is the speck of the fluorescent material being hit by the beam at that point of time. The whole picture is an aggregate of such thousands of specks appearing one by one over  a period of time. It is due to the speed of scanning the screen by the electron beam, we perceive the full picture. It is called persistence of vision. It is a normal feature of human eye-sight. In TV, our eyes are not able to detect the time intervals between the spots of light, and we find continuity in them.A common example is a burning incense stick which you can move rapidly in a circle. The different dots of light form a full circle of light as the human eye is not able to detect the distance between the different dots.