The Artificial Intelligence Act has been approved by the European parliament channelizing AI in human-centric direction where humans are in control of the technology. The idea is to leverage the technology to unlock human potential.
Big tech companies too are in favour of regulation of AI and at the same time the rules framed must not hamper the startups..
There are other European regulations to protect consumers, and AI Act too would forward the same concept taking a risk-based approach to products infused with AI.
The vast majority of AI systems are expected to be low risk (content recommendation or spam filters).
Companies can choose to follow voluntary requirements and codes of conduct.
High-risk AI systems (such as medical devices or critical infra-structure) have to meet requirements of using high-quality data and providing clear instructions to users.
Some AI users are prohibited since they pose an unacceptable risk (social scoring system, predictive policing, emotion recognition system). Facial recognition using AI-powered remote biometric identification is also unacceptable except for security uses and serious crimes.
While using generative AI, there should be detailed summary of media and data used. There should be labelling of AI-generated deepfake pictures, video or audio. The French and German governments pushed back against some of the strictest ideas for regulating generative AI, since this will hurt European startups (Mistral, Aleph Alpha).
There should be extra scrutiny for the powerful and large AI models carrying systemic risks.
European Union approves the world’s most comprehensive AI rules. There is absence of any legislation from the US, and hence this Act could set the tone for how AI is governed in the Western world. Europe is a trend- seller in trustworthy AI.
Europe has limited digital tech industry, and relatively low investments compared with Big Tech from the US and China. There is considerable work ahead. European Union is in the process of setting its AI Office.
The new law seeks to ensure the Charter of Fundamental Rights of the European Union, 2000 and other European laws govern the provision and use of AI within the EU.
The Act applies to AI providers of service in the EU or in a third country. The footprint of use in EU is necessary. Article 5 of the Act prohibits an AI system that subliminally affects the person’s consciousness or deceptively manipulates behaviour affecting the informed decision making, so as to cause harm. This is important in this age of fake news, targeted algorithms and powerful social media. All this affects consciousness of human beings, and makes them act which they would not have otherwise.