Filmmakers, animators and content creators are increasingly turning into prompt-driven production powered by AI. India’s entertainment industry is adopting AI in a big way. The tasks such as storyboarding, scriptwriting and VFX are performed by AI tools. Shiva, a 1989 Telugu movie later released in Hindi in 1990 has been digitally restored using AI tools and modern sound technology.
There could be cost cutting to the extent of 40 per cent in the next two years on account of AI use. The animation companies can save even more. The staff is advised to upskill as AI will be a disruptor.
Laven AI studio, Hyderabad has been set up and is a full-fledged AI studio. Ajay Devgn launched Prismix, an AI-driven production company. Chandigarh-based Intelliflicks is producing AI-generated films. There is Mumbai-based Amazing Indian that aims to produce AI-led films. Indian film industry is more open to AI than the West.
AI adoption facilitates the control of production costs since films are being viewed more online and offline tariffs are under stress. Smartphones too project films. Thus, AI adoption has become a necessity. Besides the content is created faster.
However, AI cannot define creativity. And there should be guardrails as the sector is going under massive overhaul.
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