JioHot-Star in March 2025 has crossed 100 million paid subscribers. It is well-ahead of Amazon Prime Video and Netflix. It has introduced Sparks on the lines of Instagram Reels and YouTube Shorts. Insta has a user base of 363 million in India while YouTube has a user base of 491 million in India. SnapChat is less popular at 202 million.
Short-form video platforms generated revenues of $95-100 million in 2024. Influencer marketing is projected to reach $3-4 billion by 2029, there is a huge potential for growth and monetization.
Sparks offers exclusive, premium content that is highly engaging. It could be a possible game changer. Sparks offers creators the means to raise the quality of their content. Money could be directed from the social media platforms to sparks.
Audiences when bored by force of habit head to Instagram and YouTube. Sparks will have to change the consumer habits. It is a challenging task to break the habit.
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