Time limitation : Magazine ads appear after an interval of time. Their production too takes time. Revision and amendments are difficult. There is wastage of art work already done. As the lead time is long, once the advertiser misses a deadline, he has to wait for a long time before the ad appears.
Inability to localise : Manufacturers in the small ind medium sectors whose distribution is restricted to a limited geographical territory find magazine ads unprofitable. Magazine ads are useful for large manufacturers and advertisers catering to the national market.
No mass reach : They lack the mass reach of the dailies. They are not the main reach builders in any campaign.
Slow burn : Dailies build reach quickly. Magazines are slow-burn. They build reach slowly. They are not useful for launches, contests and promotions.
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