Salesforce is a cloud-based software company, that specializes in customer relationship management (CRM). It operates as a Software-as-a-Service (SaaS) model. It is a leader in enterprise cloud computing.
It provides a suit of applications focused on:
Customer Service and support: e.g. Service cloud.
Sales Automation: e.g. Sales cloud.
Marketing Automation: e.g. Marketing cloud.
Analytics: e.g. Tableau
Application Development: e.g. Salesforce platform and Heroku
E-commerce and Integration: e.g. Commerce cloud and MuleSoft.
It has a strong eco-system including:
Trailhead: a learning platform for skills development.
AppExchange: A marketplace for third party applications.
Slack: It is acquired in 2021 for workforce collaboration.
Its CRM platform and related cloud services help business manage customer data, marketing, sales, service and analytics.
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