Sexual wellness startups have been growing through q-commerce platforms which offer convenience, speed and privacy. The platforms being used by these startups are Zepto, Blinkit and Instamart. Sassy Thing, a women centric brand has witnessed a growth of 250 per cent since it is listed on quick commerce platforms.
There is no need to visit a physical store when these brands are listed on q-commerce sites. It appeals to customers.
A brand MyMuse has seen a growth of 40 per cent on q-commerce platforms. Bold Care too has seen 200 per cent growth. The other prominent brands are Allo health, Kindly, AADAR, RxMen, ThatMate and Cupid Care. The product categories range from condoms and lubricants to massage candles, arousal oils, card games, hand cuffs and wellness supplements.
In 2024, the sexual wellness market was valued at $1.4 billion. By 2033, it is expected to grow to $2.5 billion. It shows a CAGR of 6.2 per cent.
Quick commerce delivers products to customers within a 20-minute window. People want to preserve privacy, and quick commerce helps here. It also eliminates psychological barriers associated with buying intimate products. It avoids awkward pharmacy interactions. A taboo is converted into routine.
Condom sales have increased ever since they have been available on q-commerce sites.
Q-commerce platforms too gain by listing wellness products, since they are high-margin and high frequency items. Customers are ready to pay a premium to preserve their privacy. Women find it convenient to deal with such platforms.
These platforms are neutral and judgment-free. They facilitate both trust and scale.
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