Steve Jobs’ approach was to figure out what the customers are going to want before they do. Henry Ford once said if his customers were asked what they did want, they would have opted for a faster horse. You have to show people the new products. Till then they do not know what they want. Steve, therefore, did not rely on market research. As an organisation, we must read things that are not on page. According to him, there should be a deep current of humanity in the innovations. Steve built Apple on the strength of great products, and unlike others did not allow the sales people to dominate the scene.

 

The market report of Warner Bros. found that fewer Hollywood film-makers now depict sex on screen. It does not sell anymore.

Previously, Hollywood movies left nothing to imagination. That was considered a marketing strategy to fetch audiences. At times, the script required such explicit scenes e.g. the script or Basic  Instinct . But mostly there was an overdose of erotica rather than the subtle display of sex between the 1930s and 1960s. Blatant display of sex is not sustainable in the long run . Moviegoers do need wholesome entertainment . Cinema is about nuanced portrayal, not crass manifestation of sexuality. Hindi film industry has depicted human passion in subdued ways –- flowers swaying , bees necking and lightning striking. These days in Hindi films, there are bold sex scenes which were previously a part of Hollywood movies. A globally recognised sign of sex were the shots of rumpled bed sheets. One of the last steamy scenes in Hollywood was the intimate in-car moment in Titanic (1997). Hollywood underlined there was nothing shameful about sex. This sexiness stood for freedom to capture the rise and fall of human feelings. Hollywood today forsakes this freedom in favour of the superheroes. It is surely an anti-climax.