In India, many foreign cartoon creations have a fan following. Mickey Mouse has featured in everything from pencil boxes to wrist watches. However, there are no India-created characters having pan-India appeal. Yes, the Maharaja of Air India and the Amul girl could be the candidates having all-India appeal. But they are advertising characters. The common man of Laxman has been a witness of the vagaries and variety of socio political life since 1951. There are attempts in the past to create such characters, say the mustachioed Chacha Chauhary or Dabbooji. Howerver, we do not see much of Chacha these days and Dabbooji has disappeared. In a multi-cultural country like India, it is difficult to create a character with an all-India appeal. Even characters created abroad have taken almost a century of brand building to turn into global characters they are. India is taking baby steps through mythological characters to crate brands as big as Iron Man and Spiderman. We can look forward to a Krrish too. It requires a strong imagination, conscious effort on detailing and quality backed by robust marketing and branding effort to push us into world class cartoon heroes.