Media business today is less about delivering the news, and more about live TV debate. Generating original news content is expensive. Comparatively, live debates are economical. They also provide the elements of drama and tension. These are hard times for TV reporters.

ANI is the TV news agency that provides bytes across channels, and deprives the reporters of the chance to do ambush journalism. As social media is more speedy, the TV reports have also been deprived of the big advantage of speed over print.

The guests in live TV debates are now managed by Guest Coordinators ( GCs ). Politicians who wish to get on air now stay in touch with GCs.