The three-and-a-half -minute commercial was the longest to be aired on Indian TV.It was called Prison Break. A group of foreign convicts attempt an escape bid taking advantage of the cricket match between India and Pakistan.They assumed the jailor and other guards would be busy watching the match.They kept running but were caught. The jailor had an eye on them as he had already opted to record the match on TataSky set-top-box. It was created by O&M. It was aired full for a week. Then 60 or 75 second edits were shown.They had struck a deal with the channels to get the discounted rates. The other long-format commercials are Nissan Micra, Air Deccan, Blackberry Boys II and Idea3G.